How about we kick this off with one of the most important pieces of your sales funnel…
Your landing page.
This is a page designed to invite your prospects to share their email address and jump on your list.
Now, of course, all of the components of your sales funnel are important; but without an effective landing page, you’ll never be able to build your #1 asset – your list!
Your list creates what we like to call “cash on demand,” whenever you send emails to your prospects.
It all starts with the landing page–the gateway into your sales funnel.
Now, in the past…
A landing page would most likely have been of the “capture page” or “opt-in page” variety, which are usually pages with little more than a headline, maybe a few bullet points, and a form to capture your prospects’ names and email addresses.
Not so anymore.