Copywriting is a big and broad topic. Many moving parts breathe life into a sales letter, video, email, or webinar. However there is one particular copywriting skill, which you absolutely need if you want to get good. And there’s a difference between writing copy, and writing good copy.
Today we’re going dive deep into this subject, and if you pay close attention and do what I share with you here, your copy will be much more compelling.
I first heard about this from Ken McCarthy, one of the true pioneers of Internet marketing. He said: